Again google have made change his search algorithms recently for great user experience regarding to the relevancy of the result. Search algorithm to help improve relevancy of the search results by showing fresher results more often. Overall, 35% of searches will be impacted by this algorithm but already 17.5% were impacted prior.
This changed search results by about 35% from what it was before. While the Panda update had an impact of 12%, Google said this impacted about 35% of searches.
Here what changed has made by the Google for search relevancy for the result.
Recent event and hot topics - User have indulge to search hot and current topic for his latest updating on the web so they want to find the latest information immediately.
Regularly recurring events - there are some events take place on a time interval, such as annual conferences like [ICALP] or an event like the [presidential election]. Without specifying with your keywords, it's implied that you expect to see the most recent event, and not one from 50 years ago.
Google caffeine index makes much more relevant result for the user experience.
There are a lot of discussion happened between webmasters and SEO to the concerned topic of the Google search updates algorithms
Get more information - http://www.seroundtable.com/google-freshness-algo-14251.html
1 comment:
I think Google update is not effectively as i assume today I want to result about CTET 2012.
But of search result are useless...... I think Google used to made a effective result rather showing old cached result
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